Top 5 Social Media Metrics To Pay Attention To

There are a lot of important metrics to look at month to month to ensure your marketing efforts are paying off. But honestly it can all be super overwhelming. The good news? That's what we're here for! To help ease the discomfort around social media metrics - here are our top 5 metrics that we look at for all social media accounts.

1. Reach

Reach is simply the number of people who see your content. It’s a good idea to monitor your average reach, as well as the reach of each individual post, story, or video. This will tell you what needs to change when it comes to the type of content you're posting.

2. Impressions

Impressions indicate the number of times people saw your content. It can be higher than reach because the same person might look at your content more than once.

3. Audience Growth rate

Audience growth rate measures how many new followers your brand gets on social media within a certain amount of time. It’s not a simple count of your new followers. Instead, it measures your new followers as a percentage of your total audience.

To calculate your audience growth rate, track your net new followers (on each platform) over a reporting period. Then divide that number by your total audience (on each platform) and multiply by 100 to get your audience growth rate percentage

4. Engagement Rate

Engagement Rate measures the number of engagements like reactions, comments and shares. This is extra important to pay attention to - as it will let you know if your following is interacting with your posts. If not, it may be time to make some changes.

5. Amplification Rate

This is the rate that your followers share your content on their feed. Basically, the higher your amplification rate, the more your followers are expanding your reach for you.

Understanding analytics and knowing the best course of action to take to improve your numbers can be overwhelming and confusing to say the least. That's why we are here. It may just be time to invest in your business and hand your marketing needs over to the experts. Click here to inquire about our services.

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