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TOOLS to use FOR CONSISTENCY on SOCIAL MEDIA.

Staying organized and consistent with our content - as well as the content for our clients - is of utmost importance in our work as social media managers. The number one, most basic task that we manage is posting content to multiple social media platforms, so we’ve developed some systems and invested in some tools to make this process much more organized and consistent. With these four tools, you are just four steps away from having a more effortless social media process, while maintaining your consistency and results.


GOOGLE WORKSPACE (formerly G Suite)

Google is an absolute lifesaver when it comes to collaboration of any kind. Whether it’s working on a project with fellow employees, sending content to our clients for approval or even just taking on a project solo, the extensive list of tools and features within Google Workspace molds to all of our needs. Another great thing about this tool is that it’s fully customizable. Something that starts out as a simple Google Sheet can be branded and formatted as an analytics report, content calendar and so much more!


TRIPOD + RING LIGHT

These two simple tools are hands-down the easiest way to get consistent, high-quality content. Using a tripod and a ring light makes it so easy to adjust the lighting and angles so they’re just right to get the video for that reel idea you’ve been holding on to or to get some post-worthy photos when no one else is around to shoot them for you. These two items can be a bit of an investment, but we can assure you that it totally pays off in the long run.

If you already have a tripod and a ring light, USE THEM! It only takes about five minutes to set up. The quality of your content will thank you later.


PLANOLY

Or any other post-scheduling platform really. Planoly is our favorite because of the Instagram grid feature and super straightforward user interface. Being able to schedule posts in advance helps us to stay on top of posting for our clients, as well as ourselves. It also helps us capitalize on best posting times instead of having to set a reminder and be available to post at a specific time of day (especially because life happens and things often come up unexpectedly throughout the day). The only downside to these post-scheduling softwares is that they haven’t quite figured out how to auto-post reels yet, so those still have to be manually posted. Nonetheless, taking advantage of software for auto-posting is something we use daily to stay on top of managing multiple accounts.


CANVA

Can also be referred to as design for dummies. This app is great for creating graphics, adding effects to photos and creating content in multiple formats (i.e. Instagram story vs. Instagram feed post). In a nutshell, Canva is SO easy to use, has lots of preloaded templates for your needs as well as the branding / vibe of your business and makes creating content fun!



This is definitely not an exhaustive list of everything we use for social media management, but these are definitely the top tools we would recommend looking into if you’re trying to stay on top of a posting schedule for your business.


If you’re already using these tools and you still find yourself falling behind, it may be time to ask for help! Connect with us on social media with any questions or if you’re wanting someone to step in longer term!


Happy social media managing!


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