Last week we talked about WHY you should go Live on IG, but we didn't get a chance to share HOW to go Live or WHAT to do when you are there! So, here are all the deets.
Good news: it’s super simple.
Prepare. Know what you want to talk about. Write out a list of points you want to make. Maybe practice so you feel more comfortable when you go live!
Open Instagram and tap the camera icon on the upper-left corner of your feed, then open the Instagram Story Screen.
Swipe right on the bottom icons and select the Live option.
Make sure the camera is pointing to you!
Take a deep breath and hit Go Live. You’re on the air!
During your broadcast, you can see the number of viewers appear at the top of your screen. As comments come in, they will appear at the bottom.
A great Instagram Live session can be completely ruined by bad audio and visual quality or an unreliable internet connection. Test everything before you go live! Your connection quality, the light in the room, and the audio. Play around until it’s just right.
Once you hit the Go Live button, give your audience a few minutes to join in.
Greet people by username as they appear on your screen. After a couple of minutes, start digging into the content you’ve planned to share.
Don’t just talk at your phone screen. Engage with and say hi to users!
Answer their questions and acknowledge their comments. Ask them questions that will encourage responses.
When you’re finished, tap the End button on the top right corner of your screen. You can then save it to your camera roll and use snippets of that to post to your Instagram Story.
What should you talk about on an Instagram live?
Maybe you know how to go live, but you choose not to because you are scared, uncomfortable or just don’t know what to say.
There are a few ways you can use Instagram live; here are some ideas for you:
SHARE A STORY
This goes back to the whole authenticity thing. This could be something that happened to you that day that has a relevant angle for your followers. Talk to your viewers like you are talking to someone you know face-to-face. It’s casual and real.
DO A LIVE CLASS OR GIVE A TUTORIAL
Depending on the topic, sometimes explaining something live is way easier than trying to film and edit a tutorial or write a detailed caption.
You could go live to show viewers how a product or tool works or explain what a course, subscription, or event will look like.
Instagram Live is perfect for running a Q&A session. This could be a simple “Ask me anything” style Q&A or a Q&A that’s topic-specific, such as “Ask me all your burning questions about using Instagram Live!”
GO BEHIND THE SCENES
Take your followers behind the curtain of your Instagram! Going behind the scenes is perfect for an Instagram Live.
You can go live from an event you’re attending or hosting, from a trip you’re on, from your home office. It goes a long way in building your personal brand and showing your followers the real you.
Go live to hype your audience up about a new event, product, or course you are launching. You can tease the launch on Instagram beforehand and tell your followers to join your live stream at a certain date and time to learn all the juicy details.
Now that you know what going live on Instagram is all about, here my 11 top tips for a successful Instagram Live:
PROMOTE YOUR INSTAGRAM LIVE IN ADVANCE
It's important to make sure your followers know when you’re going live so they can be around to tune in. Use Instagram Stories to promote your Instagram Live broadcasts. Post on stories a day or two in advance and then again an hour or so before you actually go live.
ASK YOUR AUDIENCE WHAT THEY WANT TO SEE BEFOREHAND
When you’re promoting your upcoming Instagram Live in your stories, use the interactive question stickers to ask your followers what they want to hear about.
Ask them if they have any specific questions about the topic you’re going to be focusing on. Save their responses, and make sure you address them during your live.