Updated: Oct 18, 2021
We’ve got an analogy for you:
COMMUNITY IS TO COMPETITION AS BROCCOLI IS TO CHOCOLATE.
You may be thinking, “But chocolate is yummy and delicious and joyful. I’d choose the chocolate any day.” And that right there is exactly our point. Just like chocolate, choosing competition is easy. It’s easy to shy away from others in your industry. It’s easy to gatekeep information so that no one “beats you to the punch.” It’s easy to alienate people and turn business into a ME vs. THEM situation. Just like sweet, sweet revenge - competition is the chocolate.
However, at Nymble we advocate for community. We encourage choosing the broccoli that may be harder to eat and not as delicious, but will make you stronger and healthier and maybe help your eyesight (is that broccoli?). It can be hard, but choosing community can lead to many more benefits than competition ever could.
Yes, we realize it’s a little bit backwards. But here are some of the ways that leaning into community has benefited us as a business (and as human beings):
We have gotten to know some pretty damn cool people. There are cool people at every turn of your life. You just have to take the time to get to know them.
It has opened up opportunities for us as a business. As a new business, taking part in the community rather than isolating ourselves from others in the industry has helped us grow and learn in places we never would have otherwise.
Choosing community has helped us develop as people. We’ve learned to build genuine relationships with other people both in person and virtually.
We don’t feel so alone. Connecting with others, especially who are going through the same things that we are, has helped us realize that we aren’t alone in a lot of the struggles we face.
Putting yourself out there and making community a priority is a challenge at first, but once you get in the habit, it will come like second nature. We challenge you to take a step TODAY to start reaching out to the community around you.
And who knows, maybe broccoli will start to taste like chocolate.