It’s 2022 - social media is no longer just an afterthought when it comes to running your business. Whether you have 10 followers or 10 million followers, there’s always an opportunity to connect with your audience in a valuable and personal way. Social media is a must to marketing success and walks hand-in-hand with email marketing, SEO, and many other facets. Here are five reasons as to why social media is vital to your business’s success.
Investing in advertising on social media is absolutely beneficial; but, there’s so much content you can create for free. This is where social media is especially valuable! From relevant hashtags to educational material to aesthetically pleasing photo content, your reach can only get stronger. Whether you’re creating beautiful pins on Pinterest or hopping on Instagram Reel trends, quality content will get shared, saved, and enjoyed by future customers. Our tip? Be sure to make your website readily accessible by attaching links to your content - this will increase site traffic, therefore hopefully increasing your customer conversion rate.
2. Grow a Community
As we said in the intro, it doesn’t matter if you have 10 followers or 10 million - appreciate and interact with what you’ve got! Have fun observing what kind of content they enjoy, give them free education, and find out what they deem as valuable when it comes to the information you’re feeding them. This is valuable (and once again, FREE) market research from followers who want to support you. This is also a great way to create brand loyalty.
3. Sell Your Product
Duh! Instagram, Pinterest, Facebook and even TikTok offer services and features that directly sell your product on the platform… meaning shopping has never been easier. Products frequently go viral on TikTok, Pinterest serves as a beautiful portfolio, and Instagram is a community! Take advantage of the opportunity to show off your products and services and create content that proves to customers that you can improve their everyday lives. Don't shy away from posting about what you sell - be proud of it!
4. Fresh Content
Instead of uploading to a website over and over to create excitement and show your personality, you can use social media to constantly remind customers who you are and what you stand for. Get personal by sharing the faces and processes behind your company, give sneak peeks to upcoming products or services, and create more energy around your brand! Posting every day is not only possible, but encouraged - you don’t have to condense content like you would on a website. Plus, there’s no need to hire photographers and videographers - raw phone content is popular and relatable!
5. Free Advertising
Tell your followers about sales early, give discount codes and announce new products! Think of all your posts and content as advertising. Storytelling is a powerful tool, and you can use social media to share information like why you started the company, your brand’s values, and how it can be used to improve the lives of your customers.
6. Easy Access To Your Niche
Social media platforms have several tools you can utilize to target an audience specific to your demographic. Analytics provide information on things like age, gender, etc. and how each group reacts to and views the content you provide for them. With these insights, you can plan photoshoots and digital content that will most influence and connect to people in your niche.
7. Keeping Up With Trends
Social media trends are ever-changing and can leave you feeling lost. The advantage to staying on top of trends? They bring more exposure. Those trending IG Reel audios? Hopping on those will connect you to like-minded creators and potential customers, giving you ample opportunities to get increased conversions.
Not sure where to start? Our team is here to help! We know that running a business takes all you've got, and we want to help you by doing what we do best.