Looking to understand your brand's target audience better? Using social media to gather this information can prove to be more insightful than you think. We've made a list of how to use social media to push the needle on your marketing efforts.
1. See how customers use your products or services
Search for your brand and the name of your product on social platforms like
Instagram to learn how customers actually use your goods and services.
2. Learn what customers dislike about your brand
You probably don’t need to search too hard to find what people dislike about your brand
or your products. Beyond searching for branded keywords and phrases, consider
checking your social inbox for direct messages that contain constructive criticism.
3. Discover what customers like about your brand
There are several ways you can find positive feedback about your brand. Search
for branded keywords and phrases organically on social media; you can also peruse the
reviews section on platforms like Facebook and Google. In addition to monitoring
the conversation around your brand, you should also keep a pulse on what consumers
are saying about your competitors.
4. Gain insight into what customers expect from your brand in the future
One place where you’re likely to find customer feedback is right in your inbox.
Another way to solicit feedback around what customers want to see from your brand is
to simply ask.
5. See what trends customers are interested in
To quickly see what’s trending, check out the explore tab on platforms like Tiktok and
YouTube or use a tool like Google trends to see what topics are gaining traction.
6. Get to know your customers on a personal level
Give your customers a reason to engage with your brand by responding to their
questions or posting topics for conversation.
7. Pinpoint what social content resonates with your audience
You can sort by impressions, engagement and clicks to determine what formats and
themes are most effective on specific networks.
Using these 7 simple steps will help you level up your business in ways you didn't know you needed! And the best part? There's always room to learn and grow!
Need help? At Nymble, we are always thrilled to connect with like-minded women who are upping their business game. Just click on the the Contact Us button below.