5 reasons SOCIAL MEDIA is important for BUSINESS SUCCESS

Updated: Oct 18, 2021

Social media is often an afterthought when it comes to running your business, but it shouldn’t be! Whether you have 10 followers or 10 million, there’s an opportunity to connect and grow in a valuable and personable way. Here are five reasons why it’s so important to your business’s success.

1. Free Exposure

While investing in advertising on social media platforms can be beneficial, there’s so much you can do when creating content for free. From exploring hashtags to creating viral content, your reach can only get stronger. Whether you’re creating beautiful pins on Pinterest or witty TikToks, quality content will get shared, saved, and enjoyed by future customers. Pro tip: be sure to make your website accessible and direct to all who visit your page, so you can increase site traffic.

2. Grow a Community

As we said in the intro, it doesn’t matter if you have 10 followers or 10 million-- appreciate and interact with what you’ve got! Have fun seeing what kind of content they enjoy, give them free education, and find out what they want to see more of in your business. This is valuable (and once again, free) market research from followers who want to support you. This is also a great way to create brand loyalty.

3. Sell Your Product

Duh! Instagram, Pinterest, and Facebook offer services and features that directly sell your product on the platform, meaning shopping has never been easier. Products frequently go viral on TikTok, Pinterest serves as a beautiful portfolio, and Instagram is a community! Take advantage of the opportunity to show off your products and services, showing customers how you can improve their everyday lives. Don't shy away from posting about what you sell.

4. Fresh Content

Instead of uploading to a website over and over to create excitement and show your personality, you can use social media to constantly remind customers who you are and what you stand for. Get personal by sharing the faces and processes behind your company, give sneak peeks to upcoming products or services, and create more energy around your brand! You can post every day, meaning you don’t have to water down content as you do on a website. Plus, there’s no need to hire photographers and videographers, raw phone content is popular and approachable!

5. Free Advertising

Tell your followers about sales early, give discount codes, and announce new products! Think of all your posts and content as advertising. Storytelling is a powerful tool, and you can use social media to share information like why you started the company, share brand values, and how it can be used to improve the lives of your customers.

Not sure where to start? Our team is here to help! We know that running a business takes all you've got, and we'd love to help along the way.

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